Sorting disputes by cause
Chargebacks are not one problem. In practice they cluster into a handful of causes, and each has a different remedy.
- Unrecognised descriptor — the customer does not connect the charge to your brand
- Service or product not received — a fulfilment or delivery-evidence gap
- Not as described — expectation set by marketing rather than the product
- Subscription not cancelled — a cancellation-flow or notification failure
- True fraud — the cardholder did not authorise the transaction
- Friendly fraud — the cardholder did authorise it, then disputed anyway