What Underwriting Tends to Focus On
Every category has its own pattern of questions. For supplements and nutraceuticals, reviewers usually concentrate on the points below — which is also the order we work through them when preparing your file.
- Product claims on the website, ad creative and packaging
- Ingredient sourcing, manufacturing and certificates of analysis
- Whether the offer includes a trial, autoship or continuity component
- Refund, return and satisfaction-guarantee handling
- Historical dispute ratio and the reasons behind it