What Underwriting Tends to Focus On
Every category has its own pattern of questions. For skincare and cosmetics, reviewers usually concentrate on the points below — which is also the order we work through them when preparing your file.
- Efficacy and results claims, including before-and-after imagery
- Subscription or replenishment mechanics if present
- Fulfilment timelines and delivery evidence
- Return and satisfaction-guarantee policies
- Ingredient disclosure and any regulated actives