What Underwriting Tends to Focus On
Every category has its own pattern of questions. For lead-generation businesses, reviewers usually concentrate on the points below — which is also the order we work through them when preparing your file.
- Data sourcing and consent records for contacted individuals
- Lead-quality definitions and replacement policies
- Whether any guarantee is attached to lead performance
- Billing model: per lead, per appointment or subscription
- Compliance with marketing and privacy rules in each market